12-Week Window: 100 Exposures in 100 Days

Socialization is the process of introducing your puppy to the world in a way that will help him be confident and unafraid of people, places and things that he will encounter throughout his life. The most critical socialization window occurs before the age of 12 weeks, and that window is considered to be closing by 5 months.

At the bottom of this post you’ll find a list of 100 exposures to accomplish in 100 days! That should be your goal!

At 8 weeks when most people get their pup, the pup has been “group socialized” within the litter and in the home. It is VERY important to do “solo socialization” between 8-12 weeks. At 12 weeks, the socialization window closes!

Weeks 8-12 (Your first month home)

This is when your puppy learns what things are happy, friendly, normal, and fun.

Everything your puppy hasn’t been exposed to will cause him/her to feel threatened. That means every noise, texture, sight, smell, person, animal, event, and challenge they haven’t seen by week 12 is going to give you trouble down the road.


The way you set the puppy up for success in life, and create a dog who approaches every challenge with bright optimism, assumes every person is wonderful, and communicates well with every dog, is to expose him or her SOLO to everything the dog can reasonably expect to encounter. And it MUST be done before 12 weeks. Doing this correctly as a new puppy owner is practically a full-time job.

Every single day ask yourself “Who can I take this dog to see; where can we go; what smells can we smell; what textures can I put under her feet?”

NOTE OF CAUTION: Your puppy isn’t fully vaccinated yet and you need to beware
of other dogs! Keep your puppies out of pet stores, off the floor of your vet’s office, and ABSOLUTELY not at the dog park. After 14 weeks when your pup is fully vaccinated, those places are safe with supervision. Your pup must be socialized during this critical time, but without being exposed to health risks.

  • NO: Dog park (dog-to-dog contact)
  • YES: Walk in the woods
  • NO: Meeting unfamiliar dogs on walks (dog-to-dog contact)
  • YES: Walks with humans to restaurants, stores, buildings, tennis courts, farms, etc.
  • YES: Puppy play dates with other fully vaccinated healthy dogs.
  • YES: Rides in cars, boats, trains, tractors, wagons, etc.
  • YES: Walks in your neighborhood, walks in grandma’s neighborhood.
  • YES: Balloons, umbrellas, bikes, motorcycles, backpacks, stuffed animals.
  • YES: Horns, music, quacking, fireworks, tools, vacuum, leaf blower, lawn mower


After week 12, push the dog socialization VERY hard once the 14-week shots
have been given.

Printable Puppy Socialization Checklist from the Louisiana SPCA

100 Exposures in 100 Days

Sounds

Alarm clock

Baby crying

Barking dogs

Car honking

Cheering

Doorbell

Female voices

Fire engine/police car

Fireworks

Grooming clippers

Gunshot

Hair dryer

Hammering

Knocking on door

Kids Playing

Male voices

Microwave

Motorcycle

Planes/helicopters

Popcorn popping

Pots and pans clanking

Radio (various stations)

Smoke alarm

Thunder

Traffic/road sounds

TV (various programming)

Vacuum cleaner

Whistles (sporting or other)

Yard tools (mower, leaf blower, etc.)

Tactile

Artificial turf

Bathtub

Blankets

Carpeted floors

Elevators

Grass

Metal objects

Mirrors

Mud

Plastic objects

Rocks

Rubber objects

Rugs

Sand

Sidewalk

Tiled floors

Wood floors

People

A wheelchair

Asian

Bald people

Black

Carrying bags/boxes

Children (children who have been trained properly on dog interaction)

Dancing

Elderly (as long as they aren’t immunocompromised)

Heavy people

Hispanic

Holding umbrellas

In uniform

Infants

Kids in strollers

Laying down

Men

On bicycles, scooters, and skateboards

People in sunglasses/glasses

People with facial hair

Running

Short

Shuffling feet/limping

Sweeping/mopping

Taking their toy or food away (invading space)

Tall

Teens

Thin people

Throwing or bouncing balls

Using a walker

Walking with canes

Wearing baseball hats

White

Women

Animals

Birds

Cats

Other (depending on likelihood of interaction)

Other dogs

Touches

Being dried off with towel

Being picked up

Being restrained by collar

Brushing fur

Brushing teeth

Clothes (winter jacket, boots)

Ears

Harness

Mouth

Muzzle

Nail clipping

Near eyes

Paws

Rain

Tummy

Tushy

Water (bath)

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Author:

Executive Director of Homeschooling for College Credit, Inc.

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